Highgate Hotels and Rockpoint Group have opened Row NYC
, in a Times Square building that previously housed the Lincoln, the Manhattan and the Milford Plaza. Theater architect Herbert Knapp designed the building in 1928. This most recent reinvention entailed a two-year, US$140 million development project. In its new iteration, the hotel blends urban grit with glamour.
Architectural firm Gensler created a “walking tour” of New York neighborhoods in the guestroom corridors, with commissioned photographs of Soho, the East Village, Greenwich Village, the Lower East Side and the Meatpacking District. The 1,331 guestrooms have Manhattan-inspired looks, with a palette of white and primary colors drawn from the subway system.
New York-based Gabellini Sheppard Associates created public spaces that capture this dichotomy with stainless steel, glass and wood finishes. Guests entering the hotel encounter a tall glass façade inspired by the electricity of Times Square. An illuminated staircase draws guests into the lobby, which includes neon elements, stainless steel drapery, and an umbrella-like wooden ceiling. Two light sculptures by video artist Yorgo Alexopoulos flank the reception area; the installations depict the stages of a day in New York City. The lobby also includes an internet lounge and Iconic M, a satellite location of the retailer Soho News.
The European-style District M lobby bar and restaurant serves breakfast and dinner with a menu from some of the cities best bakeries and bistros, including Payard, Balthazar and Pain d'Avignon. By night, District M becomes a cozy lounge with live music, charcuterie, Neapolitan-style pizzas and a cheese program from Murray's cheese shop in Greenwich Village. A digital gallery by paparazzo Ron Galella is at the center of District M.
This year, Row NYC will also open a full food market called City Kitchen, with fare from some favorite city restaurants.